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Christopher Williams

Christopher Williams

Teaching Fellow
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Assistant Professor

business model, entrepreneurial education, Open innovation

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Associate Professor

Retailing technology, Metaverse, Mobile/E-commerce, Social Media and Consumer Behavior, Service management, SME performance, Netnography, Structural equation modeling (SEM)

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Assistant Professor
Mikhail Zenchenkov

Mikhail Zenchenkov

Associate Professor
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Assistant Professor

AI in Education, AR/VR/Metaverse, Syntegrative and Technopreneurial Education, Serious Games Development, Educational Assessment, AI, Generative Intelligence and Educational Assessment: Exploring AI and generative intelligence to construct literacy frameworks, evaluation systems, and intelligent learning analytics., Immersive and Extended Reality Learning Environments and Games (AR/VR/Metaverse): Designing immersive, AI-empowered virtual learning environments and serious games to enhance cognition, collaboration, and intercultural education., Syntegrative and Technopreneurial Education Models: Developing AI-enhanced, project-based and industry-integrated pedagogies for innovation, sustainability, and entrepreneurship.

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